Brand Initiative
The Organization has prepared this request for proposals (RFP) as
an invitation to qualified brand professionals to submit proposals to work
collaboratively as a partner in the development and implementation of a
comprehensive BRANDING initiative including assessment, positioning
statement, and articulation of distinct brand personality and attributes including
logo and slogan development. Proposers must have experience working with
diverse interests and multiple stakeholders. The successful firm/organization
must have a proven brand development process and demonstrate success in the
following:
• Guiding the brand team through the entire brand strategy process.
• Conducting a thorough assessment of port/city/community/destination
brand(s).
• Developing a distinctive brand strategy for port/city/community/destination
brands.
• Creating and integrating strategy throughout the entire organization and to
every stakeholder
