Brand Imaging and Marketing Services
The University is seeking responses from recognized branding, imaging, and marketing professionals, preferably with experience working in higher education. As part of their efforts, the selected firm will be asked to provide a variety of services, including market research of selected constituency groups, development of an advertising strategy, assistance developing the implementation of that strategy, the redesign of the University’s website that will complement the
marketing research and recommendations, design recommendations and examples for the University logo, stationery, and business cards, and the development of a tagline and key branded messages. The second phase of the project will include the development of key marketing materials
(outlined below), and the plan, execution, and management of an advertising campaign.
Additional: http://www.algomau.ca/administration/purchasing
