Brand Identity for Massachusetts Town's Celebration
Seeking formal sealed proposals from professional marketing/advertising agencies, which specialize in brand identity.
The scope of service will be to create an iconic image, supporting images, language, color and font family that will become the logo that is used in all promotional and marketing materials that represent the 400th anniversary of the Pilgrims landing in the US.
The logo/brand identity should embody simplexity and have broad appeal as it reflects the mission, vision and goals of the Committee as supplied in this RFP.
The language should consist of a tagline that sharply and succinctly reflects the campaign theme.
The branding effort will also include the development of an appealing and appropriate color palette and typography that will become the visual calling card of the campaign.
