Brand Identity Enhancement and Website Redesign
The overarching goal of this project is to create a modern, dynamic website and a unique, robust and enduring brand identity. While ticket sales will continue to be top of mind, the new website and brand identity will enhance recognition and support for PCPA’s broader role in the community by reflecting the organization’s relationships to all of its diverse audiences - from event attendees and local arts organizations to business and government partners. Both will raise awareness of PCPA’s assets: the world-class theatres under its management, the resident arts groups who call these theatres home (Oregon Symphony, Oregon Ballet Theatre, Portland Opera, Tears of Joy Puppet Theatre and Oregon Children’s Theatre), and the financial support PCPA provides to each of these arts organizations.
