The company is working towards a more contemporary user experience that increases engagement and retention while paving the way for a sustained, long-term strategic effort. As part of this larger project, this RFP is aimed at finding a partner that will assist the company in the development of a brand identity strategy and logo redesign that will drive the overall creative direction of the site. This RFP is focused exclusively on the brand identity and logo redesign.
We are looking for a partner that has experience developing branding that will help dealnews stand apart from its competition and better connect with its core audience.. We aim to use our brand identity as the engine driving user experience and user-centered design.