Brand Advertising
Domestic Brand Advertising and Brand Management Plan, create, produce, place and measure the impact of domestic marketing and advertising programs for The Cancer Center. Provide strategic brand oversight and consultation for the Center and its marketing agency partners.
Scope of Intent:
I. Strategy Development Provide strategy planning and consultative services for the Center’s marketing efforts.
Research Projects
Understand and integrate tracking and brand awareness studies into online and offline advertising efforts in regional and national markets.
Conduct additional community and advertising research as requested by client. Competitive Advertising
Provide multimedia competitive reports and summaries of market players in defined national areas.
Supply bi-weekly competitive/trend email updates.
Provide annual competitive presentation.
