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BRANDING/CREATIVE PLATFORM
Estimated budget: $499,000
The firm applying for this contract should be a full-service brand communications firm with national work experience with proven expertise in developing comprehensive brand/creative platforms, communication guidelines, and multi-media communication plans that align and refresh a brand both internally and externally across all touch points. The contracting firm will also need to work closely with SMUDs employee/customer engagement firm (Gallup, Inc.), and the additional firms(s) being solicited via the separate Branding/Strategic Platform (RFP 100126.MF being released concurrently with this RFP) and the Branding/Creative Implementation Platform (being released at a later date).
