BRAND STRATEGY PLAN
The University is seeking proposals from select national firms with interest in contracting their services to develop a brand strategy to be used in its Campaign. While the current Make A Difference campaign branding helped with transitioning from the quiet to the public phase of the campaign, there is a need for a strategy that articulates the brand essence of Western, that better differentiates Western and builds on its core brand strengths and reputation nationally and internationally. The successful firm must provide branding strategies that will enhance the Universitys reputation, create awareness and communicate relevance to target audiences; and most importantly to enhance donor recognition and financial support to the University, through alignment of the Universitys business/campaign objectives and its brand positioning.
