Local preference. THE SERVICES OF A QUALIFIED PROFESSINAL FIRM /INDIVIDUAL WITH EXPERIENCE IN MARKETING, ADVERTISING, PUBLIC RELATIONS OR WEBSITE SUPPORT TO DEVELOP AND EXECUTE A CAMPAIGN FOR THE NEW BRAND FOR DOWNTOWN LAKELAND. THE PURPOSE OF THE BRAND CAMPAIGN IS TO PROMOTE THE NEW DOWNTOWN BRAND IN MARKETING DOWNTOWN LAKELAND. THOSE AFFILIATED WITH THE LAKELAND/POLK COUNTY AREA WILL BE STRONGLY CONSIDERED. THE SERVICES SHALL BE PERFORMED DURING THE FOURTH QUARTER OF 2009. THE PROPOSALS SUBMITTED, SHALL BE IN COMPLETE ACCORDANCE WITH, WITHOUT LIMITATION, THIS REQUEST.