Audience Measurement Solution for Small and Mid-Sized Markets
Cumulus Media, Inc. (Cumulus) is the second largest radio ownership group in the US, as measured by number of stations owned. Cumulus currently operates over 350 stations in 70 markets. Among those markets, 54 are ranked 100+ by Arbitron Inc. Cumulus will NOT be renewing its contract with Arbitron for audience estimates in these markets and, to that end, Cumulus intends to procure a new audience measurement solution for 52 of these markets (The Service).
It should be emphasized that Cumulus is commissioning this research to create a demonstrably better tool for selling radio and demonstrating the value of its radio brands. Through its design, we require the system to support our corporate philosophy, our sales strategies, and the needs of our customers. Through its execution, we require that the system be unimpeachable as a reliable, independent and accurate measurement of audience size, audience quality, and competitive position.
There will be two components to this solution:
1)
Ratings/Qualitative Data (The Data)
2)
Software for reporting, analyzing, and presenting The Data (The Software)
Potential vendors may, at their option, propose a Data solution, a Software solution, or an integrated Data/Software Solution.
