This Request for Proposal is to establish a long-term partnership and contractual relationship between the Department and a chosen firm for the purpose of managing the Marketing and Sponsorship Rights. The intent of this request for proposal is to enter into a contract with a qualified vendor/consultant who is best positioned to maximize opportunities and to leverage exposure and can provide the best overall value by delivering a comprehensive and quality program that delivers revenues, exposure, and branding. Marketing and sponsorship contract rights will primarily include the promotional rights to Athletics and sponsorship rights to all 20 varsity sports the department sponsor.