The successful contractor will help build public support for and awareness of arts and culture in state. ASCA hopes to generate knowledge among citizens about the value of arts and culture in state, the value of the creative economy and the critical role the arts have in state life. The short-term goal of this public education campaign is to begin the discussion about the virtues of a creative economy, to educate the public about visual, performing, and literary arts as well as understanding and support of public art programs. The long-term goal is to build support for the creation of a Cultural Trust that would support arts, culture, cultural heritage and history-oriented organizations around the state.