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Anti-Litter Outreach Campaign
The purpose of this RFP is to solicit proposals from firms with the resources, experience and abilities to develop an
outreach campaign that will use an array of marketing strategies to increase awareness of the litter problem in the
County, and ultimately lead to changes in behavior among offenders. Research suggests that people between the ages
of 11 and 24 years old are the most likely to litter, so the campaign must resonate with that target audience, both
majority and minority ethnic populations, and be readily adaptable for Spanish‐speaking audiences.
