American Whitewater Website
American Whitewater seeks an experienced firm to redesign www.americanwhitewater.org and implement technologies to meet the objectives outlined in this RFP. This will be a concept to completion production, from scoping to information architecture, design, development, deployment and support.
The purpose of the AW website is to inform users about the AW mission, conservation, safety, river information, and the AW river stewardship projects. It must also encourage user contributions: informational (river updates) and financial (memberships, donations) to support the AW mission. AW maintains a unique and comprehensive river database; this feature of the website is responsible for most site visits. The redeveloped website should be easy to use and intuitive, organized around the river database, using the most popular website informational area to encourage users to participate in the fulfillment of other organizational goals.
Founded in 1954, American Whitewater (AW) is a national non-profit that works to protect whitewater rivers all throughout the United States. American Whitewater is well-known and highly regarded throughout the whitewater and conservation communities. American Whitewater's mission is "to conserve and restore America's whitewater resources and to enhance opportunities to enjoy them safely." Furthermore, American Whitewater is a membership organization representing a broad diversity of individual whitewater enthusiasts, river conservationists, and more than 100 local affiliate paddling clubs across America. The organization is the primary advocate for the preservation and protection of whitewater resources throughout the United States, and connects the interests of human-powered recreational river users with ecological and science-based data to achieve the goals within its mission.
