Airtime for Television and Radio Sots Regarding Emergency Preparedness for all Hazards
The Division needs to implement its' State Fiscal Year 2010-11 statewide "Get A Plan!" public education and outreach media campaign. The contract resulting from this RFP will provide airtime and distribution of TV and radio spots.
"Get A Plan, Florida!" (working title) will be the generic theme around the State Fiscal Year 2010-11 media campaign that will strengthen the FDEM's efforts to prepare and protect all Floridians who are vulnerable to hurricanes and related severe weather. This phase of the multi-faceted campaign will include the distribution and airing of TV and radio spots in order to provide Floridians with the information they need to better protect themselves, their families, and mitigate future loss of life and property loss. Throughout the year event specific spots will be aired based on the FDEM's preparedness campaign with each spot being 30 seconds in length.
"Get A Plan!" is an on-going effort by the State of Florida, launched in 2006, to raise awareness and involvement by millions of Floridians in a culture of preparedness, hurricane safety, and mitigation.
The vendor shall plan and conduct a statewide "Get A Plan, Florida" media campaign that meets the following distribution requirements:
A Distribution of Division approved TV and radio spots through the Public Education Partnership Program (PEP).
B. In conjunction with Division staff, develop monthly schedules for airing TV and radio spots.
C. Distribution emphasis will be placed on media markets identified by the Division that include certain counties, regions, stations, dates and times.
D. The majority of the TV and radio spots shall be scheduled during the month leading up to the hurricane season.
