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Agency to conduct focus groups to explore a potential rebrand of a scientific society

United States
Download the rfp file: FINAL TS Focus Group RFP.doc.

The Teratology Society requests proposals from qualified and experienced agencies to recruit for, conduct, and analyze results from focus groups surrounding the initiation of a possible rebrand of the organization's identity. The goal of the focus groups is to understand the perception of teratology and the society's current name, "The Teratology Society," among non-member, early-career scientists whose work relates to the study of exposures that cause birth defects. The secondary goal is to identify whether or not the current name of the society should continue as such or should be rebranded.

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