Advertising for Tourism Commission
The Organization seeks one or more Contractors to perform the following:
1. Perform creative advertising, marketing representation and assistance, collateral production, and media evaluation and purchase functions. Work will involve securing subcontractors to provide services related to special activities and publicity projects, and to perform production of materials.
2. Perform media relations outreach as it relates to campaign work and coordinate outreach with organization personnel and media relations contractors.
3. Evaluate, design, produce and manage advertising for all forms of media (new and traditional) including, but not limited to, magazines, newspapers, digital, keyword search, social media, television, radio, out of home, and collateral. Purchase of all forms of advertising space and provide additional account services as needed by Travel Oregon. This includes brand development and advertising work for organization, as well as occasional projects for individual tourism regions, as directed by organization personnel.
4. Recommend to organization the best means and methods for obtaining maximum returns and results in the promotion and encouragement of economic development in the State
5. Assist Travel Oregon by outlining plans and recommending media, determined by Contractor, to be the most effective in obtaining the objectives desired by the organization, with the understanding that adoption of any proposed methods, plans or suggestions be left to the exclusive judgment of organization.
6. Use all available resources when negotiating media buys on behalf of Travel Oregon and securing the best possible rates.
7. Negotiate and secure in-kind cooperative advertising for promotional projects specified by Travel Oregon.
8. Prepare and write advertising copy required by Travel Oregon and handle the illustration of such copy, both to be approved by Travel Oregon.
9. Assume responsibility for placing advertising in the form required by the advertising medium, within the closing dates of those vendors that are designated by Travel Oregon.
10. Coordinate with communities or regions, if deemed necessary by Travel Oregon, for the use of Travel Oregon design work to promote tourist travel, business recruitment, and/or domestic and international trade, and advise Travel Oregon with respect to effective and approved methods and systems of establishing contact with consumers within Oregon.
11. Make trips within and outside Oregon for the purpose of contacting publications, firms, companies, bureaus, organizations or groups. No outside trips shall be authorized by Travel Oregon that involve an unreasonable expenditure of money. No trips shall be authorized at times which are not mutually agreeable to Travel Oregon and Contractor.
12. Attend and present at occasional Travel Oregon meetings, the Oregon Governor’s Conference on Tourism and other tourism related conferences and events.
13. Furnish to Travel Oregon personnel reports that detail results of each meeting between Contractor and Travel Oregon personnel. Reports shall include decisions made, next steps, responsibilities for action items and timelines.
14. Assist Travel Oregon in strategic long-term planning and research gathering. Contractor shall make recommendations as to the most effective method by which to obtain the objectives desired by Travel Oregon with the understanding that adoption of any proposed method, plan or suggestion be left to the exclusive judgment of Travel Oregon.
15. All original advertising material or specific rights to material created or negotiated for or on behalf of Travel Oregon such as copy, photography, illustration, artist’s layouts or design sketches, and storyboards are the property of Travel Oregon once Contractor charges are fully paid.
16. Development of branding/visual identity for Travel Oregon and its partners.
