Advertising for 2010 State Fair
Mandatory pre-proposal conference: March 2, 2010
The State Fair is seeking a full service advertising agency to develop the marketing/advertising program for the State Fair. The scope
of services includes working with the client to develop a theme and artwork for each annual State Fair, creation and production of
advertising script, placement of advertisements in media (radio, TV, print, online and outdoor), and distribution of advertisements to
media. The State Fair has budgeted $440,000 for this advertising campaign with an estimated $385,000 allowed for media
placement. The awarded vendor is expected to demonstrate prudent management skills in the allocation of the advertising budget.
However the client reserves the right to increase the contract value after the first three years by as much as ten percent (10%).
Department personnel will be actively involved in the creation and development of the advertising concept. The Departments
Composition Office will create and produce print advertisements and billboards as part of the campaign.
