Advertising and Public relations
Advertising and Public Relations RFP for Birmingham-Jefferson County Transit Agency
Create a positive image for the use of public mass transit and reduce resistance to its use.
Create a brand awareness of the BJCTAs public transit system.
Illustrate recent and upcoming improvements in transit service.
Strengthen general support for public transportation among opinion leaders as well as local, state and federal officials to positively impact funding decisions.
Increase awareness and usage of BJCTAs website, www.bjcta.org, and its components.
Provide awareness of BJCTA products and services amongst general market and the Business to Business market.
Ultimately, increase ridership on current BJCTA bus routes and services. Transit ridership increases will be obtained through trial bus use among non-users as well as increased usage among discretionary users and daily transit users.
