Advertising and Public Relations Services
Ken Dietel
State of NJ
[email protected]
33 West State Street, PO Box 230
Trenton
08625-0230
This Request for Proposal (RFP) is issued by the Purchase Bureau, Division of Purchase and Property, Department of the Treasury (the Division), on behalf of the State of New Jersey, Board of Public Utilities (BPU), Office of Clean Energy (OCE).
The purpose of this RFP is to solicit bid proposals to engage a contractor to plan, design, execute and administer OCE's advertising and public relations programs by providing creative expertise, account services and production services to promote the New Jersey Clean Energy Program (NJCEP).
The expected services are described in RFP Section 3.0 (Scope of Work). The intent of this RFP is to award a contract to that responsible bidder whose bid proposal, conforming to this RFP, is most advantageous to the State, price and other factors considered. The State of New Jersey is not obligated to award contracts to the lowest priced bidder. A major factor in determining which bidder is most advantageous will be the quality of the bidder's plan to achieve the New Jersey Clean Energy's goals and objectives as set forth in this RFP. Each bidder's bid proposal will be evaluated as specified in Section 6.3. The General Approach and Plans will be evaluated in accordance with Section 6.3.1. The bidders prices will evaluated in accordance with Section 6.3.2. The combination of each bidder's General Approach and Plans and the bidder's prices will then be evaluated together and compared to all the other bidder's approach and prices. From that evaluation, the evaluation committee will determine that responsible bidder whose bid proposal, conforming to this RFP, is most advantageous to the State, price and other factors considered.
The projected budget for the first year of this contract is $4.5 million.
