Advertising and Marketing Services
The objective of this RFP is to award a one (1) year agreement, with two (2) one-year renewal options exercisable at the City's sole discretion, to an entity that will accomplish the following:
1. Create a yearlong media schedule to advertise the City and its events, to potential visitors including the Spanish language community.
2. Position the City as the premiere tourist destination on the Central Oregon Coast.
3. Work with media to increase the visitor count particularly during the shoulder and winter seasons.
4. Work with the City to create a brand that clearly identifies Newport.
5. Work within the City's advertising and marketing budget of $385,000.00, to maximize exposure at a reasonable cost.
Addendum: http://www.thecityofnewport.net/RFP-Amendment-May%2010%202007.doc
