Advertising Services RFP
The City is providing this formal invitation to request vendor proposals for advertising services. Vendors interested in pursuing this opportunity will respond with their process of delivering these services, provide a detailed project plan and budget and relevant references.
SCOPE OF WORK
• To provide media advertising to promote tourism, economic development and a positive business environment in the CITY
• Work closely with the CITY in developing desired messages and formalizing budgets.
• Maintain an advertising and marketing schedule that stays within budget and is cost-effective.
• Maintain a cohesive marketing message across a variety of media.
• Communicate regularly with the CITY.
• Negotiate with media for favorable rates and place advertising, produce ads, obtain CITY approval and deliver ads according to media deadlines.
• Maintain a comprehensive public relations program that reaches out to a variety of media and audiences.
• Make use of “digital” and “social media” to keep potential visitors engaged.
• Produce necessary collateral materials to support the marketing effort – including brochures, fliers and posters.
• Work closely with the non-profit and business community to ensure that marketing efforts complement their events and programs.
• Maintain and add to the web site with photos, detailed information and calendars, including stories about individual businesses, information about events and tourist resources and links to business sites.
• Work to get local businesses and others to link to the website
• Interview and photograph individuals and businesses, write feature stories and press releases about interesting local people and things.
• Work with pertinent media, including magazines, newspapers, broadcast and digital entities, to place editorial material.
• Create and disseminate press releases and feature stories, calendars and news tips to local, regional and national media.
• Develop, design and build necessary advertisements and collateral pieces, write broadcast media copy and produce spots, as needed.
• Work with printers and subcontractors as needed to achieve desired results.
• Get the most bang for dollars spent.
• Produce detailed monthly reports of activities and media contacts for CITY.
