Advertising Creative
- This RFP was uploaded by the owner.
Fiberon Background
Fiberon is an innovation leader in the manufacture and development of PVC and composite decking and railing and products. Since its inception in 1997, Fiberon has continued to advance the technology of providing homeowners with products that extend the beauty of the indoors to a carefree relaxed backyard lifestyle. Fiberon decking and railing systems have achieved an unequaled reputation for quality performance while presenting homeowners with a wide variety of choices of designs, colors and grain patterns. Fiberon, the Decking Solutions Company, is dedicated to offering the best and widest selection of products in the business.
Project Description
The purpose of this Request for Proposal (RFP) is to obtain the services of a professional advertising company for Fiberon's Print and online Marketing campaigns for the 2012 calendar year. Services needed for this campaign include creative concepting and multi-media ad production.
The marketing plan calls for a series of three print and online ads for the deck builder/repair and remodeling trade and a series of two ads for consumer campaign involving print, adaptable for online, radio and billboard.
Trade ads should highlight Fiberon as the top brand in the composite decking industry. As the industry's innovative leader, Fiberon has proven over the past decade to offer the best choices in beauty and performance. As a result, Fiberon has created a wide variety of decking and railing products unmatched in the industry.
Consumer ads should target Fiberon composite decking and railing as the best aesthetics the industry offers, long lasting beauty and low maintenance for decades to come. Messaging must present Fiberon products as the top choice for consumers in the outdoor living space market.
Design Requirements
Print: 8.75 x 11.125 Full color page with bleed.
Estimated Project Duration
November 1st 2011 - January 1st 2012
For Additional Information or Clarification
For questions please contact:
Michael Sells, Creative Director
Office: 704-463-2952
Email: michaels@fiberondecking.com
Submission and Selection Schedule
August 15, 2011 Distribute RFP
August 31, 2011 Deadline to submit questions regarding RFP
September 15, 2011 Proposals must be received by 5pm EST
Week of September 26, 2011 Notification of agency selection
