Visit California, a privately funded nonprofit corporation, is seeking a qualified advertising agency to develop
the California brand and promote tourism to the State of California. The purpose of this request for proposal (RFP) is to seek and retain a qualified advertising agency to develop
the California brand and promote tourism. The results of these efforts will benefit Visit California’s assessed
businesses, as well as in-state Destination Marketing Organizations by increasing tourism revenue and, on a
larger scale, increasing the employment base for the State of California.