The purpose and intent of this Request for Proposals (RFP) is to enter into a contract for a period of two years (July 1, 2011-June 30, 2013) with an option to renew through June 30, 2015 upon the agreement of both parties and the Governor and Executive Council. The qualified firm will be the lead strategic partner with the Division of Travel and Tourism Development and the Division of Parks and Recreation will provide counsel for, and production of, an advertising program to market travel to and within New Hampshire.