New business relationships start here
Advertising Agency Services
GOALS & ISSUES: The Boards wish to capitalize on these qualities and successes vis-a-vis the Bridge with an integrated
advertising/marketing/public relations campaign in Mexico, especially Northern Mexico. The campaign must create
awareness of the Bridge as the newest, safest international crossing in the region and highlight
the communities on the U.S. side as shopping and business destinations to Mexican tourists and
business leaders incorporating advertising for the Bridge.
