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Advertising Agency
- This RFP was uploaded by the owner.
Download the rfp file: UDM Law Request for Proposals - Advertising Agency 8-12-14.pdf.
The University of Detroit Mercy School of Law seeks to (1) effectively communicate its distinct attributes through a new advertising campaign that most efficiently reaches prospective students in the U.S. and Canada, and (2) have a comprehensive review of its branding strategy and replacement of its most recent "No Better Place" tagline, described more fully in the RFP. The initial contract term would expire on June 30, 2015, with the potential for renewal.
