Advertising & Marketing - Los Angeles Zoo and Botanical Gardens
The City of Los Angeles invites proposals from qualified firms to develop and implement comprehensive advertising and marketing services for the Los Angeles Zoo and Botanical Gardens.
The L.A. Zoos attendance goal for Fiscal Year 2009-10 is 1.55 million visitors. The selected contractor would be responsible for producing all creative elements for advertising and marketing, as well as, devising a year long advertising strategy that may include any combination of television, radio, print, out of home, and/or the internet, as well as, other outlets to achieve this attendance goal. In addition, the contractor shall foster relations with media partners to seek out in-kind support of third party partners, as well as, other promotional opportunities for the Zoo.
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