Advertising/Marketing
The State's Department of Commerce is seeking an advertising/marketing contractor(s) to work with department marketing staff to strategically plan, execute and measure an effective and efficient marketing and advertising program through media placement, strategic positioning, brand incorporation and other services.
While specific, research-driven campaigns may be created to reach target markets, the selected bidder will not recreate any of the logos or graphic standards that are already in place and specifically related to the state Brand Image campaign. The main function of the bidder will be to effectively implement marketing strategies as requested and approved. The contractor shall efficiently and effectively execute all appropriate elements of a campaign and assist in the evaluation of its effectiveness, striving for the maximum return on investment.
