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Advertising, Media Buying, & Brand Discovery


Nevada, United States
For Profit
RFP
Download the rfp file: 88279-ZapposRFP.pdf.

Zappos.com is looking for a full-service agency (or set of specialized agencies) that will be able to focus on
evolving our brand and growing our business. Zappos.com currently reaches about 3% of the U.S.
population and clearly has the potential for growth. The objectives are twofold: 1) establish general brand
awareness for Zappos.com as more than a shoe retailer and 2) generate campaigns that drive sales and new
customer acquisition.

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