Advertising, Marketing and Public Relations RFP
In summary, the goals and objectives can be accomplished by:
Developing a marketing program that will brand Colorado as a premier travel destination
for all seasons.
Identifying and efficiently reaching the prime geographic and demographic markets.
Developing a cooperative marketing program for the Colorado tourism industry to
leverage the industrys marketing dollars and reach a market to which they would not
otherwise have access.
Developing effective public relations, promotions and partnerships to leverage the
advertising efforts.
Providing quality information to travelers to help plan their trip through the Official State
Vacation Guide, www.Colorado.com Web site and the Welcome Center Program.
Promote the entire state of Colorado, including all industry sectors.
