Deliverables include a comprehensive campaign plan, timeline, and budget covering the entire contract term; creation and placement of all agreed upon advertising and outreach materials for the identified audiences; original design files (including graphics, images, fonts and typography) used for the creation of any printed or electronic materials, including the rights to use, modify or publish; a social media guide or plan; a final report of the work which includes a summary, description of the work, and an evaluation of the campaign's effectiveness.