Advertisement Begin Date/Time: 12/21/2010 - 02:00 P.M.
Advertisement End Date/Time: 01/13/2011 - 02:00 P.M.
The State of Florida Division of Emergency Management is soliciting proposals from qualified respondents for the development, production and rollout of the State Fiscal Year 2010-11 "Get A Plan!" media campaign.
"Get A Plan!" is an on-going effort by the State of Florida, launched in 2006, to raise awareness and involvement by millions of Floridians in a culture of preparedness, hurricane safety, and mitigation.
"Get A Plan, Florida!" (working title) will be the generic theme around the 2010-11
media campaign that will strengthen the Florida Division of Emergency
Management's efforts to prepare and protect all Floridians who are vulnerable to
hurricanes and related severe weather. The multi-faceted campaign should include
television, radio, internet spots and outreach events in order to provide Floridians
with the information they need to better protect themselves, their families, and
mitigate future loss of life and property loss.
Tasks and Deliverables:
Proposal elements should address the following Tasks and Deliverables:
1.
Create three new TV, Internet and Radio 30 second spots for the Division's preparedness media campaign to promote an all-hazards preparedness message year round. These TV, Internet and radio spots may cover the following hazards: tornadoes, wildfires, rip currents, flooding, hurricanes and tropical storms. Spots should also be in translated in Spanish and Creole (radio only). The Division shall be provided copies of the spot on DVD's and in the necessary formats to put all ofthe spots on the Division's website and to post to various social media tools. (Deliverable date: May 1, 2011)
2.
Create two new TV, Internet and Radio 30 second spots for the Division's preparedness media campaign to promote preparedness activities for individuals with disabilities. These TV, Internet and radio spots may cover the following hazards: tornadoes, wildfires, rip currents, flooding, hurricanes and tropical storms. Spots should also be in translated in Spanish and Creole (radio only). The Division shall be proVided copies of the spot on DVD's and in the necessary formats to put all ofthe spots on the Division's website and to postto various social media tools. (Deliverable date: May 1, 2011)
3.
Produce two new TV, Internet and Radio spots for the Division's preparedness media campaign to promote an all-hazards preparedness message year round. These TV, Internet and Radio spots shall be produced in conjunction with the Division and the winners of the 2011 Severe Weather Awareness Week Public Service Announcement Contest. The vendor will tape, produce and distribute a 30 second TV spot for the Division based on the winner's submission. The vendor wiII go on site in the winners' hometown and tape the spot with the winning person or group providing an educational experience in professional taping of media spots for the winner. Spots should also be in translated in Spanish and Creole (radio only). The Division shall be provided copies of the spot on DVD's and in the necessary formats to put all of the spots on the Division's website and to post to various social media tools. (Deliverable date: March I, 2011)
4.
Overview of the State Emergency Operations Center -Revise the previously produced DVD overview of the State Emergency Operations Center (SEOC) and its operational role during disasters. Also add and include the role of the State Logistics Response Center (SLRC) during disasters and how it ties in to the activation ofthe SEOC in Tallahassee. (Deliverable date May 1, 2011)
5.
Polling/Behavioral Study -The vendor will conduct a behavioral survey that includes a statistically valid sample from all 67 counties in Florida to measure prehurricane
season campaign impressions and effectiveness. Questions must be approved by the Division prior to the study and polling being conducted. The Division should be provided a professionally produced report (in print and electronic formats) of the findings with graphic depictions of the results in a format for use by the Division in various presentations and products. (Deliverable date May 1,2011) **This item maybe removed pending determination ofavailable funding.
6.
Outreach Events -Produce and promote one statewide outreach event between February I, 2011 and June 15,2011. The preferred location for this event would be the Miami or Orlando area. This will involve procurement oftalent (Le. band, actors, or a host for the event, etc.), securing and procurement of venues, on site coordination of the event, procurement of awards and prizes for participants and statewide promotion ofthe events. (Deliverable date June IS, 2011) **This item may be removed pending determination of available funding.