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2008 2009 Branding Campaign
The Vendor will:
1) Define key creative campaign concepts and messages for Southern Arizona and TREO, for both local and national audiences;
2) Deepen the current brand messaging overall;
3) Develop recommendations/plan for tactical marketing applications in promoting Tucson as a business location to select industry audiences. Planning document could include, but not be limited to, recommendations such as targeted media buys, national PR strategies/targeted publications, etc.
