With a mission of "Changing Lives through Tennis, the USTA Florida Section Foundation seeks proposals from agencies with experience in marketing and communications to develop a Strategic Marketing Plan for our Play Tennis specialty license plate. 90% of all revenue from the tag sales goes towards grant fro youth tennis programs, adaptive and wheelchair tennis programs for those with special needs, community tennis programs in economically challenged areas, and facility assistance in the renovation and refurbishment and building of quality public tennis facilities.