Media/Marketing Service including SEO/SEM
The University seeks proposals from qualified vendors to develop and implement fully integrated marketing communications strategies, tactics and
plans. The work will involve the main Distance Education (DE) website and four selected
DE partner websites. This will include researching, planning and developing enhanced
and high performing websites, Keyword/GoogleAd placement, SEO (Search Engine
Optimization) strategies implementation yielding a traffic measurement system for the
five websites. In addition to collaborating and consulting with the four identified DE
program partners to develop and establish appropriate website SEO strategies you will
also be evaluating CRM (Client Relationship Management – Right Now Technology)
capabilities to improve the DE partner’s websites to become high performing prospective
DE student recruitment sites.
