ࡱ > e g d '` ! bjbjLULU T .? .? * * * * * * * > , 4 > uK | 2 ( Z Z Z Z J J J J J J J $ M h YP b K * c " c c K * * Z Z /K Y Y Y c * Z * Z J Y c J Y Y fF X * * NJ Z & `2 y . G ( J $ EK 0 uK G h P P P NJ NJ P * lJ d v T Y D ' < K K C uK c c c c > > > D D > > > > > > * * * * * * The Organization of Teratogen Information Specialist (OTIS) Request for Proposal OBJECTIVE: The Organization of Teratology Information Specialists (OTIS) requests proposals to develop materials to initiate the rebranding of the organizations identity. The goal of the rebranding effort is to create an identity that reflects the mission and goals of the OTIS 501c3 organization: OTIS Mission The Organization of Teratology Information Specialists (OTIS) is dedicated to providing accurate evidence-based, clinical information to patients and health care professionals about exposures during pregnancy and lactation. The organization serves to provide education, to conduct relevant research and to support teratology information services throughout North America. OITS Goals Provide counseling to patients and health care professionals about exposures related to pregnancy and breastfeeding, so they can make informed treatment choices. Reduce risks and decrease the number of preventable birth defects by educating the public and health care professionals about specific agents of concern. Empower patients with accurate information about the true risks of an exposure, thereby preventing unnecessary terminations of wanted pregnancies. Facilitate communication and collaboration between teratology information services. Increase awareness of OTIS-lead research studies and encourage patient participation. Contribute collectively to research and the worldwide literature in the field of teratology. OITS Background For 25 years OTIS has supported teratology information services (TIS) throughout the United States and Canada. Members of OTIS have a wide range of backgrounds and experience in the field of teratology and include medical doctors, genetic counselors, nurses, researchers, and educators. The telephone service covers all of North America striving to maintain consistency in the level and quality of service from its members and affiliates. OTIS is recognized for its unique and valuable approach to developing evidence-based information on the safety of medications, chemicals, and other exposures during pregnancy and breastfeeding. Because of its ability to monitor pregnancy exposures over a wide geographic area, OTIS conducts pregnancy outcome studies with funding support from federal, commercial and other sources. A critical function of OTIS is to educate. OTIS has developed many fact sheets about various exposures during pregnancy and lactation regarding medications, infections and vaccines, illicit substances, herbal products, maternal medical conditions, and other common exposures. The OTIS fact sheets include information about breastfeeding and paternal exposures as well as exposure risks prior to and during pregnancy. These fact sheets can be viewed at the OTIS website HYPERLINK "http://www.otispregnancy.org"www.otispregnancy.org . A public funding crisis has caused several TIS to close; from 47 services in 1999 to only 15 at present, with some of these services on the verge of collapse. A lobbying effort has been implemented. OTIS partners have continually remarked that the name is confusing and is neither meaningful nor memorable and that the logo and tag line may not convey all activities of the services. Scope of Work PURPOSE OTIS seeks Requests for Proposals (RFP) for professional services from qualified and experienced agencies to develop materials for initiation of a rebranding effort for OTIS. These materials should meet the criteria below and be appropriate for use in website, print materials, social and print media, and other branded activities of OTIS. STRATEGY This rebranding effort should create an appealing identity that establishes OTIS as a reliable network of health professionals to contact for information. It needs to be sensitive to women of child-bearing age (ensuring the appeal of materials to English, Spanish and French speakers within North America), health care providers, legislators, pharmaceutical industry representatives, and public health and human services agencies. The agency will work with an OTIS ad-hoc committee (OTIS Committee). Progress reports and conference calls will be needed and directed by the OTIS Committee. AGENCY RESPONSIBILITIES Propose options for alternate name with or without the current tag line and logo. A minimum of three (3) concepts is required. This may include moniker or acronym suggestions. Test the appeal of the design concepts to at least three (3) groups of women who are of child-bearing age with one (1) of the groups being bilingual. All groups should represent a range of socio-economic backgrounds. Prepare presentation of efforts to the OTIS membership meeting during its June 2012 annual meeting in Baltimore, Maryland. The described efforts are required to fit within a budgetary range of no more than $25,000. Proposals with a modest budget will receive a higher score. All work remains the property of OTIS to be used or modified as desired. The agency shall not incur expenses for which OTIS shall be billed without first obtaining the approval of the OTIS Committee. Projected Timeline March 1, 2012: Deadline for submission of proposals. March 12, 2012: Agencies chosen and announced. March June 2012: Selected agency creates concepts for branding and test in focus groups. June 28, 2012 Presentation and approval of concept during annual meeting. PROPOSAL REQUIREMENTS AND EVALUATION Proposals should address the areas below which will be used for the evaluation according to the points noted: Experience and Capabilities (20 points) Describe the agencys rebranding experience. Provide resumes of key staff assigned to the project and outline their related work experience. Submit three (3) references with whom the team has worked within the past two (2) years. Include experience with English and Spanish projects if applicable. Creative Approach Case Studies (30 points) Provide a case study where the agency rebranded a service similar in scope and size to that of OTIS. Include an explanation of the original problem, the creative strategy developed to overcome the problem, budget and results of efforts. Price Proposal (50 points) Provide a fee proposal for the items listed below. Design and Creative Development Copywriting Services Production Services Market research Send electronic proposals to: Julia Robertson, OTIS Treasurer HYPERLINK "mailto:jrobertson@utah.gov"jrobertson@utah.gov no later than 5:00 P.M. (MST) on Thursday, March 1, 2012 Q ^ - A a # J e i o X j ' & ' < = ? C ķӨߛߌߛߛߛ߂ߛߛߛzvzgz hFh h'